Corporate Social Responsibility
The term ‘corporate social responsibility’ refers to legal, ethical and philanthropic behaviour in the workplace, market and wider community. Respect for employees, the community and the environment is central to the CSR commitment. CSR boosts an organisation’s status and contributes lasting value to its shareholders as well as to society at large.
The A-T Society wishes to support CSR by linking with companies willing to form partnerships and work together on mutually beneficial CSR initiatives.
The benefits for companies include:
- Win new business
- Increase customer retention and interest
- Develop and enhance relationships with customers, suppliers and networks
- Attract and retain a happy workforce and be an employer of choice
- Differentiate yourself from the competition
- Improve your business reputation and standing
- Provide access to investment and funding opportunities
- Generate positive publicity
There are a number of potential advantages of CSR for charities working with corporate bodies including:-
- Raising the awareness of the charity and its cause.
- Improving community relations and community involvement.
- Encouraging corporate contribution to long-term fundraising.
- Utilising Company input and expertise by working together.
- Help in-kind i.e. donations of equipment, facilities or training, volunteers or staff on secondment working within the charity.
- Fostering a long-term partnership between the charity, the corporate and the community.
The relationship, if taken seriously, can be of huge benefit to both parties
Helping a good cause can make your company more attractive to the increasing numbers of concerned consumers and research also clearly shows that employees like working for a company that is serious about its CSR.
If you don’t have links with a charity yet or want to extend your involvement, please contact Suzanne.